We help leaders
communicate with
purpose.
About Vela
The digital landscape is louder and faster than ever. Platforms shift overnight, and brands are expected to communicate flawlessly, even with lean teams and limited time.
The Vela Advisory helps executives and modern organizations bring clarity to their messaging. We focus on the essentials:
A clear, confident brand story
Strategic connection with the audiences who matter
Consistent presence across platforms through systems
Smart, ethical use of AI to support (not replace) the human voice
Our services
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Smart, high-integrity content tailored to your brand, your goals, and the moments your audience cares about most. Includes strategic frameworks, content pillars, analytics reporting, and, if needed, full execution.
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Ghostwriting, messaging development, and platform strategy for leaders who want to elevate their voice without losing authenticity.
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Guidance for organizations navigating transitions: brand shifts, leadership changes, restructures, or increased visibility. We make sure your messaging feels calm and trusted.
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A focused, 2–3 hour working session to audit your presence, clarify your voice, and leave you with a practical, actionable plan you can execute immediately.
Why Vela?
Vela comes from the Latin word for “sail”, a reminder that great communication helps leaders and organizations steer through complexity with purpose. Our philosophy is straightforward: be clear, show up consistently, and earn trust over time.
When you work with us, you get:
A true partner who’s invested in your success
A plan and systems tailored to your unique needs
Strategy that supports business goals, not just what’s trending
Our model
Vela works with only 1–2 clients at a time, a deliberate choice that enables us to focus deeply and provide our clients with a tailored strategy and high-quality work.
Vela is built on the belief that the best outcomes are the result of strong relationships. We partner closely with each client to make sure strategy, execution, and decision-making stay aligned at every step.
About Samantha
Founder & Principal, The Vela Advisory
Samantha Cocove is a communications strategist specializing in social media, digital content, and reputation management. She helps executives and organizations communicate with precision and authority across rapidly evolving digital channels.
With nearly a decade of experience in digital communications, Samantha manages enterprise-wide social-first campaigns and reporting at a Fortune 10 pharmaceutical distribution and healthcare solutions company. Previously, she managed digital communications for the John Templeton Foundation, including the production of the award-winning Templeton Ideas podcast, social media for the $1.4M Templeton Prize, major TED partnerships, and global event execution.
She brings cross-sector experience from corporate communications and philanthropy, with deep expertise in C-suite digital strategy, program development, and reporting. She holds an M.Ed. in Higher Education Administration from Merrimack College and a B.A. in Political Science from Rowan University.
Let’s connect
Apply to work with The Vela Advisory in 2026.
Limited spots available.